If you have hired someone to go through your book for you, then you might be wondering how you are going to market it now. This is a common problem in the indie publishing business. Once you have a bright and shiny book in front you with a cover that you have paid dearly for and the perfect prose inside you want people to read. If it is as good as you think it is then it could be a bestseller. Let’s go through some ways that you can market your ghostwritten book.
The Publishing Process
Depending upon the platform that you are using to publish your book, you may have some resources already available to you to promote your book. For example, if you are using the Kindle Direct Publishing Platform then you can price your book at a discount or even free several times a year. Amazon will automatically promote this free or discounted book and you’ll see your sales spike. Other platforms may also have ways that you can promote your book at no cost.
Advertising on Forum Signatures
Kboards is the official bulletin board or forum of the Amazon Kindle, and it has both authors and readers posting in the tens of thousands every day. One of the really cool things that this forum does for authors is allow them to put their books directly into their signature. This allows for a thumbnail of each book cover to be displayed until there is no more room and anyone who is interested in that particular cover can click on it and be taken directly to the Amazon page to buy it.
Advertising on YouTube
Creating a book trailer is a fairly inexpensive process that can be done yourself using stock video and your own editing skills or outsourced very cheaply on a service like Fiverr. The problem is, uploading a video to YouTube is no guarantee of success. You could spend a week producing the perfect book trailer and posted on YouTube only get a few hundred views and no sales. You have to have some way to make your book trailer get shared if you want to have success with this method.
Advertising for Cheap on Fiverr
You can also find tons of advertising opportunities on Fiverr. Fiverr is a platform where you can hire people to do things for you starting at five dollars. Many people will be willing to promote your book on their Facebook or Twitter feed for five dollars, others will hang a sign on their car and drive around. There are so many creative ways that people have come up with advertise your product that it would be impossible to list them all here.
Advertising Using Traditional Methods
There are also traditional methods of advertising that you may want to look into as well. For example, starting a PPC campaign can help people click on your ad and see your book up close but unless you get a certain percentage of them to buy it then you may not see what success with this type of campaign. You can also purchase advertising space and busy websites that are geared towards readers such as banner ads and more.